Deals 3D: The New Local Value Chain

Deals 3D - A New Event From BIA/Kelsey 

Three years ago, few businesses or consumers had ever heard of “group buying.” Today, it is the fastest growing aspect of local interactive media. Billions of dollars are flowing through the nearly 500 “deal-a-day” platforms, millions of consumers have signed up to participate and hundreds of thousands of businesses – large and small – are playing.

Venture capitalists are pouring billions of dollars into the group buying arena and every major local media player wants its share – including Amazon, Google, Facebook and AT&T. The credit card and transaction players – MasterCard, American Express, Visa, Discover Card – want their share too.

BIA/Kelsey expects the deals space to continue its rapid evolution, with players finding new and interesting ways to connect consumers and businesses with rewards, coupons and engagement models.

Join BIA/Kelsey and hundreds of the leaders in the deals space July 18-19 in San Francisco, as we convene Deals 3D: The New Local Value Chain. See, hear and engage with the industry’s top innovators, key players, new entrants and investors.

The Market Opportunity

BIA/Kelsey sized the rapidly developing U.S. deals and group buying marketplace at $873 million in 2010, and we estimate consumers will spend almost $4 billion on deals by 2015. Globally, this number could be well into the tens of billions of dollars as companies are springing up all over the world.

In March, we devoted the entire final day of our ILM East conference to deals and group buying. But even that wasn’t enough. The players in this space are eager for a dedicated event to learn about the latest trends and technological developments and make connections with prospective partners and investors. Deals 3D is that event.